In the 1990s, he had a distinguished career, working for every major professional
wrestling promotion in the United States during that period: World Wrestling Entertainment, World Championship Wrestling and
Extreme Championship Wrestling.
character was that of a crafty, resourceful wrestler who would do anything to win a match. His famous mantra became "Cheat
to Win." Despite being a heel for much of his career, he became extremely popular because of his charisma and the fact that
his character seemed to largely be a reflection of himself.